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Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
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The Elusive Fan: Reinventing…
by Ben Ryan Shields, Irving Rein, Philip Kotler
Hardcover $43.00
Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd / Edition 2, Author: David McNally
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Be Your Own Brand: A…
by David McNally
Paperback from $15.61 $22.95 Current price is $15.61, Original price is $22.95.
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
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Value Proposition Design: How…
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
#2 in Series
Paperback $37.00
Title: The Experience Economy, Updated Edition, Author: B. Joseph Pine
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The Experience Economy,…
by B. Joseph Pine, James H. Gilmore
Paperback from $15.58 $28.00 Current price is $15.58, Original price is $28.00.
Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: Winning with Customers: A Playbook for B2B / Edition 1, Author: D. Keith Pigues
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Winning with Customers: A…
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
Hardcover $84.00
Title: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine / Edition 2, Author: Jeanne Bliss
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Chief Customer Officer 2.0:…
by Jeanne Bliss
Hardcover from $23.32 $30.00 Current price is $23.32, Original price is $30.00.
Title: Forces for Good: The Six Practices of High-Impact Nonprofits / Edition 2, Author: Leslie R. Crutchfield
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Forces for Good: The Six…
by Leslie R. Crutchfield, Heather McLeod Grant, J. Gregory Dees
#403 in Series
Hardcover $35.00
Title: How to Get Ideas / Edition 2, Author: Jack Foster
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How to Get Ideas / Edition 2
by Jack Foster, Larry Corby
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Paperback from $16.24 $22.95 Current price is $16.24, Original price is $22.95.
Title: A Technique for Producing Ideas / Edition 1, Author: James Young
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A Technique for Producing…
by James Young, William Bernbach
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Paperback $11.00
Title: Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts / Edition 2, Author: Jon Spoelstra
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Marketing Outrageously Redux:…
by Jon Spoelstra, Mark Cuban
Paperback from $11.15 $17.99 Current price is $11.15, Original price is $17.99.
Title: Camels, Tigers & Unicorns: Re-thinking Science And Technology-enabled Innovation, Author: Uday Phadke
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Camels, Tigers & Unicorns:…
by Uday Phadke, Shailendra Vyakarnam
Paperback $48.00
Title: Marketing Channel Strategy: An Omni-Channel Approach / Edition 9, Author: Robert W. Palmatier
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Marketing Channel Strategy: An…
by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
Paperback $115.00
Title: New Product Development: Managing and Forecasting for Strategic Success / Edition 1, Author: Robert J. Thomas
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New Product Development:…
by Robert J. Thomas
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Paperback $58.00
Title: Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast / Edition 1, Author: Michael Geoghegan
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Podcast Academy: The Business…
by Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin, Colette Vogele
Paperback $48.99
Title: Business Consulting in a Multicultural America, Author: Thaddeus Spratlen
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Business Consulting in a…
by Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Paperback $55.00
Title: Successful Marketing: Secrets & Strategies, Author: Rhonda Abrams
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Successful Marketing: Secrets …
by Rhonda Abrams, Julie Vallone
Paperback $34.95
Title: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations / Edition 1, Author: Walter Wymer
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Nonprofit Marketing: Marketing…
by Walter Wymer, Patricia A. Knowles, Roger Gomes
Hardcover $218.00
Title: The Fundamentals of Business-to-Business Sales and Marketing / Edition 1, Author: John Coe
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The Fundamentals of…
by John Coe
Hardcover $43.00

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