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By Robert J. Thomas

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Overview

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Categories

Business Marketing & Sales Management & Leadership Marketing Marketing - General & Miscellaneous Marketing - Products & Services - General & Miscellaneous Product Management