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Business Genius: A More Inspired Approach to Business Growth
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

1100410353
Business Genius: A More Inspired Approach to Business Growth
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

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Business Genius: A More Inspired Approach to Business Growth

Business Genius: A More Inspired Approach to Business Growth

by Peter Fisk
Business Genius: A More Inspired Approach to Business Growth
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Business Genius: A More Inspired Approach to Business Growth

Business Genius: A More Inspired Approach to Business Growth

by Peter Fisk

Overview

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Product Details

ISBN-13: 9781907293368
Publisher: Wiley
Publication date: 02/16/2010
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 368
File size: 8 MB

About the Author

Peter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone.
He is author of the best-selling book Marketing Genius, which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as 'one of the best new business thinkers'.
Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.
He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation.
He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC's The Marketing Show.
He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next.
He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.
For more information visit www.thegeniusworks.com or email peterfisk@peterfisk.com

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Table of Contents

Credits ix

About the author x

Inspiration 1

Part 1 Right brain, left brain 14

Track 1: Fast Growth 17

1.1 The seven lives of business 20

Insight 1: Crocs 27

1.2 The engine of value creation 30

Insight 2: Red Bull 37

1.3 Platforms for accelerating growth 39

Insight 3: GE 48

Track 2: Business Bubbles 53

2.1 Riding the growth waves 57

Insight 4: Kikkoman 59

2.2 Business hotspots 61

Insight 5: Second Life 67

2.3 Unlocking the growth drivers 70

Insight 6: Li & Fung 74

Track 3: Entrepreneurial Leaders 77

3.1 Seven Lives, Seven Leaders 79

Insight 7: Apple 81

3.2 Entrepreneurs, Leaders and Managers 85

Insight 8: Shanghai Tang 91

3.3 The new business leaders 93

Insight 9: Umpqua Bank 97

Part 2 Future back, now forward 102

Track 4: Growth Markets 105

4.1 Finding new markets first 108

Insight 10: Nike 111

4.2 Growing with adjacency 115

Insight 11: Disney 119

4.3 The best markets 123

Insight 12: Tchibo 125

Track 5: Smarter Strategies 129

5.1 Business with a high purpose 131

Insight 13: Diageo 134

5.2 Making the right choices 138

Insight 14: Natura 145

5.3 Business Jazz 147

Insight 15: Gucci 152

Track 6: Business Innovation 155

6.1 Getting a new worldview 157

Insight 16: Cirque du Soleil 161

6.2 The power of concepts 163

Insight 17: 3M 166

6.3 Disruptive Creation 168

Insight 18: Zara 177

Part 3 Outside in, inside out 182

Track 7: Customer Power 185

7.1 Deep diving for insights 188

Insight 19: Diesel 192

7.2 Getting a customer perspective 196

Insight 20: FC Barcelona 199

7.3 Being a customer business 203

Insight 21: Bang & Olufsen 205

Track 8: Brand Propositions 209

8.1 Brands that define you 211

Insight 22: Chupa Chups 215

8.2 Propositions that engage you 217

Insight 23: Stella Artois 222

8.3 Experiences that do more for you 224

Insight 24: Tate Modern 227

Track 9: Market Networks 231

9.1 The power of networks 233

Insight 25: Net a Porter 234

9.2 Customer Networks 237

Insight 26: Current TV 239

9.3 Network marketing 241

Insight 27: News Corporation 244

Part 4 Radical ideas, practical action 248

Track 10: Energizing People 251

10.1 Building a passion for people 255

Insight 28: Google 258

10.2 Living the new workstyle 262

Insight 29: Ferrari 267

10.3 Igniting your own potential 269

Insight 30: Fedex 271

Track 11: Inspiring Change 275

11.1 The agenda for change 279

Insight 31: Proctor & Gamble 281

11.2 Making change happen 284

Insight 32: Marks & Spencer 289

11.3 Transformational leaders 292

Insight 33: Haier 294

Track 12: Delivering Results 297

12.1 Building the invisible business 298

Insight 34: Green & Blacks 302

12.2 Managing for high performance 305

Insight 35: Porsche 309

12.3 Searching for the edge 312

Insight 36: Berkshire Hathaway 315

The Genius Lab 320

Business Brainscan 327

More Genius 336

Index 341

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