Here are 10 sample tips from the book.
1. Know your customers
Target your product to the correct customer base by knowing who your customers are and what their motivations are.
2. Surveys
Create a survey to find out what motivates your customers to buy and have questions whose answers will tell you where and how to reach your target market. Do remember to offer a gift or discount for completing your survey.
3. Free information / factsheet
Use a two-step approach to increase conversions. First, offer free business related information to potential customers that showcases your expertise. Add these potentials into your mailing list and build a relationship with them by connecting with them often.
4. Mail special greeting cards
From your survey, you would have gotten the birthday dates of your customers. Mail special birthday greeting cards to your customers and include a coupon or special offer or tell them about your product that they should give themselves as a gift. You can duplicate this with other special occasions as well.
5. Partnerships
By teaming up with another business which is related to your product, advertising costs can be shared with that company so that you can print high-quality and larger ads more affordably. Companies that have products which complement yours are potentially great partners to work with.
6. Commitment and consistency
Studies showed that a repeated message is often well remembered. Commit to consistently send mailers to the same group of people in your target market. For advertising, do it whenever affordable.
7. Making the call
Using the phone will allow you to achieve faster results with minimal costs. Research has said that response from 100 phone calls is similar to 1000 pieces of mail. In addition, you will also generate greater input and feedback.
8. Increase Pricing
People often associate premium products with higher prices therefore, it is advisable to raise your prices because that separates you from the crowd and implies that your product is better and deserves the premium price. However, do take special care that the customer must see the value of the higher price.
9. Credibility of trends and current events
Consider tying your product or service with trends or current events because this allows you to gain valuable credibility and interest by association with popular groups.
10. Personalize your business
Utilize photos of you and others in promotional materials because this conveys friendliness and builds confidence in your company. Conversions are dramatically higher when pictures are used.
