501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

by Tom Feltenstein

Overview

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

Product Details

ISBN-13:	9780071744096
Publisher:	McGraw Hill LLC
Publication date:	08/20/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	464
File size:	2 MB

About the Author

About the Author
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events.

A visionary counselor to Fortune 500 companies and franchise organizations, he speaks and holds seminars to over 60 companies a year all over the world.

Prior to his 25 year trajectory as a consultant to Fortune 500 companies, he began his career with McDonald's Corporation. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency.

Author website: http://www.tomfeltenstein.com/

Table of Contents

Introduction: Marketing Is A Way of Life; Chapter 1. Planning the Battle-The Basics; Chapter 2. How To Choose The Right Tactics; Chapter 3. 10 Steps Before Launching Any Promotional Tactic; Chapter 4. Must-Do Basic Tactics; Chapter 5. Marketing to Your Internal Customer; Chapter 6. Grand Opening/Reopening Tactics; Chapter 7. Four Walls Promotions; Chapter 8. Zone Merchandising Tactics; Chapter 9. Existing Customers; Chapter 10. New Customers; Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics; Chapter 13. Direct Mail and Adds; Chapter 14. Staff Incentives; Chapter 15. Tactics for Retailers - Miscellaneous Tactics; Chapter 16. Cards, Coupons, Tearouts; Chapter 17. Community Tactics; Chapter 18. Students and Their Families; Chapter 19. Leisure Time Tie-Ins; Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls; Chapter 22. Gift Certificates; Chapter 23. Theme Nights; Chapter 24. Drive Thru Tactics; Chapter 25. Outrageous Ideas; Chapter 26. Nonprofit Tactics; Chapter 27. Opening Anniveraries; Chapter 28. Holiday Tactics; Chapter 29. Thanksgiving-Christmas Tactics; Chapter 30. Quick College Year Promotions; Chapter 31. E-Marketing; Chapter 32. Digital Media Tactics; Chapter 33. Social Networking Tactics; Chapter 34. Marketing Measurement Tactics