An Introduction to Service Design: Designing the Invisible
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.
1126188466
An Introduction to Service Design: Designing the Invisible
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.
46.75 In Stock
An Introduction to Service Design: Designing the Invisible

An Introduction to Service Design: Designing the Invisible

by Lara Penin
An Introduction to Service Design: Designing the Invisible

An Introduction to Service Design: Designing the Invisible

by Lara Penin

eBook

$46.75 

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Overview

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

Product Details

ISBN-13: 9781350031913
Publisher: Bloomsbury Publishing
Publication date: 05/17/2018
Sold by: Barnes & Noble
Format: eBook
Pages: 192
File size: 80 MB
Note: This product may take a few minutes to download.

About the Author

Lara Penin is Associate Professor of Transdisciplinary Design and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design, New York, USA.
Lara Penin is Associate Professor of Transdisciplinary Design at Parsons School of Design, USA. Author of An Introduction to Service Design: Designing the Invisible (Bloomsbury, 2018), her work is at the intersection of service and strategic design, participatory design and social justice. She is a graduate in Architecture and Urbanism from the University of São Paulo, Brazil, and has a PhD in Design from Milan Polytechnic University, Italy.

Table of Contents

Preface
Introduction

Part 1: INTRODUCTION TO SERVICES
Chapter 1: Defining Services
Chapter 2: The Service Economy
Chapter 3: Digital Services
Chapter 4: Services for Public Interest
Chapter 5: The Politics of Service Design
Chapter 6: Designing for Services

Part 2: THE SERVICE DESIGN PROCESS
Chapter 7: Getting Started in the Service Design Process
Chapter 8. Research and Analysis
Chapter 9. Generating Service Design Concepts
Chapter 10. Prototyping, Testing, Iterating
Chapter 11. Implementing and Evaluating Services
Chapter 12. Service Design Core Capabilities


Glossary
Bibliography
Index
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