How the World Sees You: Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead

Overview

This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly).
 
You already know how you see the world.
 
But do you know how the world sees you?
 
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?
 
Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.
 
This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including
 

• Your top two Fascination Advantages in communication
• The personality Archetypes you need on your team to optimize your success
• The five words to describe your personality's highest value

 
To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.</

Product Details

ISBN-13:	9780062230706
Publisher:	HarperCollins
Publication date:	03/19/2024
Sold by:	Barnes & Noble
Format:	eBook
Pages:	453
File size:	16 MB
Note:	This product may take a few minutes to download.

About the Author

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

Editorial Reviews

08/04/2014
Communications expert Sally Hogshead applies the principles of "fascination" introduced in her earlier Fascinate: Your 7 Triggers to Persuasion and Captivation to the art of personal branding in this engaging, lively work. Hogshead asserts that her book "will not change who you are," but rather "will help you become more of who you are." She delivers a strong message that, in today's marketplace, it doesn't matter how smart or clever you are if no one is paying attention: "If you fail to fascinate your audience, your message withers." Using a system of personality archetypes ("The Seven Fascination Advantages"), Hogshead promises to help the reader identify his or her core differentiators through an online assessment (a promo code for which is included with the book). While this system may initially seem unscientific and questionable, the archetypes prove surprisingly practical and on-target. Organized in logical chapters with convenient subheads and call-out summary boxes, this hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market. (July)

Publishers Weekly

The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn “the best of how the world sees you” and how to use it to communicate more effectively.” — —800CEORead

“[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.” — —Publishers Weekly

From the Publisher

The book will help you differentiate yourself and your business from others, to put what is unique and exciting about you on the table for the world to see. You will learn “the best of how the world sees you” and how to use it to communicate more effectively.

800CEORead