Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

As businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect's Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.
You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you'll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.

1142779897
Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

As businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect's Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.
You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you'll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.

31.99 In Stock
Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Overview

As businesses strive to harness the power of data, the demand for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform is surging, and this book equips you to meet that demand. Written by a certified Salesforce instructor and an expert with extensive experience in complex Salesforce implementations and cross-cloud architecture, this updated edition of Salesforce B2C Solution Architect's Handbook helps you gain a deeper understanding of the integration options and products that deliver value for organizations.
You’ll develop a solid understanding of each component in the Customer 360 ecosystem, its data models, and governance. A new chapter on Data Cloud provides fresh insights into the latest Salesforce technology for evolving and maintaining your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and delays. You’ll also learn best practices for data modeling across Salesforce products and beyond. Building upon the core knowledge, you'll get to grips with the tools, techniques, and certification scenarios to prepare for the latest version of the B2C Solution Architect exam.
By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.


Product Details

ISBN-13: 9781801078757
Publisher: Packt Publishing
Publication date: 05/31/2024
Sold by: Barnes & Noble
Format: eBook
Pages: 464
File size: 14 MB
Note: This product may take a few minutes to download.

About the Author

Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.
Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.

Table of Contents

Table of Contents
  1. De-Mystifying Salesforce
  2. Supporting Your Customers with Service Cloud
  3. Direct-to-Consumer Selling with B2C Commerce
  4. Engaging Customers with Marketing Cloud
  5. Know Your Customer with Data Cloud (DC)
  6. Salesforce Ecosystem – Building a Complete Solution
  7. Role of a Solution Architect
  8. Integration Architecture Options
  9. Creating a 360° View of the Customer
  10. Customizing for Common Business Needs
  11. Enterprise Integration Strategies
  12. Exam Preparation Tools and Techniques
  13. Prerequisite Certifications
  14. Commerce and Integration
  15. Certification Scenarios
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