The Gutenberg Galaxy

by Marshall McLuhan

Overview

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Product Details

ISBN-13:	9781442660816
Publisher:	University of Toronto Press
Publication date:	07/31/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	336
File size:	19 MB
Note:	This product may take a few minutes to download.

About the Author

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

Table of Contents

Prologue
The Gutenberg Galaxy
The Galaxy Reconfigured
Bibliographic Index
Index of Chapter Glosses

Editorial Reviews

‘Endlessly stimulating, informative, and liberating.’—The Observer Weekend Review
‘The book that helped establish McLuhan as the original media guru.’—The New York Times
‘Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the "global village" in The Gutenberg Galaxy. Revisiting it … is a revelation.’—Nigel Beale, The Guardian

From the Publisher

‘Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the “global village” in The Gutenberg Galaxy. Revisiting it … is a revelation.’

The Guardian - Nigel Beale

‘The book that helped establish McLuhan as the original media guru.’

The New York Times

‘Endlessly stimulating, informative, and liberating.’

The Observer Weekend Review

‘The book that helped establish McLuhan as the original media guru.’

The New York Times