Table of Contents
Chapter 1: Building the Offer
Chapter 2: Beyond Services
Chapter 3: Hiring and Human Resources
Chapter 4: Accounting 101
Chapter 5: Buying Software to Automate the Business
Chapter 6: Making Friends: Developing Partnerships
Chapter 7: Engaging in Free and in Guerilla Marketing
Chapter 8: Using Public Relations
Chapter 9: Advertising
Chapter 10: The Art of Selling
Chapter 11: Diversifying Your Portfolio
Chapter 12: When to Stop Growing
Chapter 13: Selling the Company
Chapter 14: The Part Time Owner
Chapter 15: Buying a Companies
Chapter 16: Running a Consulting Practice Inside a Larger Company
Appendix A: Getting into A Rythm
Appendix B: Common Apple Terms
Appendix C: Sample Managed Services Agreement
Appendix D: Using Trendlines in Excel
Appendix E: Common Job Titles
Appendix F: Device Scorecard
Appendix G: Additional Reading