A Behavioral Theory of the Firm

by Richard Michael Cyert, James G. March

Overview

The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.
Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.—Print ed.

Product Details

ISBN-13:	9781839744228
Publisher:	Barakaldo Books
Publication date:	05/08/2020
Sold by:	Bookwire
Format:	eBook
Pages:	299
File size:	32 MB
Note:	This product may take a few minutes to download.

About the Author

Richard Cyert is President of the Carnegie Bosch Institute at the Carnegie Mellon University. He is also author/co-author of numerous books and has published over 100 articles in economics, management and behavioral sciences.

James March is Fred H Merrill Professor of Management, and Professor of Political Science and Sociology at Stanford University. He has jointly written many books and has written numerous articles on the subject of behavioral science.

Table of Contents

List of Tables and Figures.

Acknowledgements.

Preface to Second Edition.

1. Introduction.

2. Antecedents of the Behavioral Theory of the Firm.

3. Organizational Goals.

4. Organizational Expectations.

5. Organizational Choice.

6. A Specific Price and Output Model.

7. A Summary of Basic Concepts in the Behavioral Theory of the Firm.

8. Some Implications.

9. An Epilogue.

Index.