A Handbook of Qualitative Methodologies for Mass Communication Research / Edition 1

by Nicholas W. Jankowski, Klaus Bruhn Jensen

Overview

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Product Details

ISBN-13:	9781138134867
Publisher:	Taylor & Francis
Publication date:	12/22/2015
Pages:	288
Product dimensions:	5.44(w) x 8.50(h) x (d)

About the Author

Nicholas W. Jankowski, Klaus Bruhn Jensen

Table of Contents

Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang

Editorial Reviews

'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University

From the Publisher