A young man learns that there is more to being successful than the bottom line.
A Paperboy's Fable is a concise, entertaining fable that makes revolutionary points using age old principles. Whether someone is opening a lemonade stand or leading a startup software company, the 11 Principles of Success make A Paperboy's Fable a timeless tale that is as fresh as it is universal.
A Paperboy's Fable also features interviews with many professors, entrepreneurs, CEO’s and General David Petraeus.
|Publisher:||Post Hill Press|
|Product dimensions:||6.00(w) x 8.80(h) x 0.50(d)|
About the Author
Deep Patel is a young writer and entrepreneur. He wrote A Paperboy's Fable as an homage to his father who, at the age of sixteen, was a paperboy in Boston, Massachusetts.
Patel is an active philanthropic contributor in his community. Committed to making sure all children get a chance to learn and flourish, he plays a vital role in The Mentors Project, which has received recognition from the governor of Georgia for advocating literacy and tutoring underprivileged children.
Table of Contents
The First Principle of Success: Recognizing Opportunity 12
The Second Principle of Success: Investing in Success 17
The Third Principle of Success: Harnessing Ingenuity 23
The Fourth Principle of Success: Overcoming Objections 31
The Fifth Principle of Success: Adding Value, Reducing Costs 39
The Sixth Principle of Success: Creating Raving Fans 47
The Seventh Principle of Success: Crushing it with Consistency 56
The Eighth Principle of Success: Scaling for Growth 62
The Ninth Principle of Success: The Power of Diversification 69
The Tenth Principle of Success: Delegating Authority 78
The Eleventh Principle of Success: Branding for the Future 85
Applying These Principles 91
Q&A | Entrepreneurs, Professors, and Business Leaders 93
General David Petraeus 93
Josh Linkner 97
Heidi Gardner 103
Anthony Ameen 107
Derek Lidow 111
Niko Bonastsos 116
David Perry 120
William Kerr 122
Robert P. Miles 128
Jonathan Feinstein 131
Rus Yusupov 136
Robert Chess 140
Gina Smith 145
Sanjay Parthasarathy 150
Laura Huang 154
About the Author 159
Most Helpful Customer Reviews
This short book gives easy-to-follow rules for any entrepreneur to be successful. They are given in the form of a story. Ty Chandler is your average high school student heading into his senior year. The usual summer jobs are taken. One day, he runs into the adult newspaper carrier for the local newspaper. The route is about to become available, and Ty asks if he can have it. He is now a paperboy; with less than a dozen customers in a 200-unit subdivision, there is plenty of room for growth. From the beginning, Ty does things the right way. He invests in a supply of bright red newspaper bags, and resolves to place every copy, every day, right on the front porch, and not just somewhere in front of the house. Extra copies of the paper, along with an inexpensive greeting card, and a passport-sized photo of Ty, are dropped off, free of charge, at the homes of his "not yet customers" (not "non-customers"). Ty thinks nothing of going the extra mile. He notices that one woman has a couple of empty cough medicine boxes in her recycling bin. He goes to the local drug store, buys a couple of cans of chicken noodle soup, and delivers them, free of charge. Another elderly neighbor asks if he can clean out her gutters, or rake her front yard and bag the leaves. His new after school lawn and garden business takes off, due to word of mouth advertising. He invests in a decent lawn mower, and a mini-trailer that can be attached to his bike. His morning paper route is also growing, along with school, and his customers expecting extra-special treatment. Can Ty keep this up until he goes off to college? This book is short, and very easy to understand. If there is such a thing as a dying profession in America, "paperboy" is probably it. Any entrepreneur of any kind who can not find just one job aid in this book has a real problem. This is very much recommended, for everyone.