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Account-Based Marketing: The Definitive Handbook for B2B Marketers

By Bev Burgess, Philip Kotler (Foreword by)
Paperback
$38.99
By Bev Burgess, Philip Kotler (Foreword by)
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Looking to deepen your account—based marketing expertise and lead strategic growth in your B2B organization?

Account—Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid—career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models and frameworks to build your company's ABM capabilities through effective structure, processes and organizational al...

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