Agile Innovation Playbook: How to develop products faster, cheaper, and better in the modern marketplace

by Bill Harte

Overview

“Innovation done quicker, better, and cheaper. Innovation for the modern marketeer” Hugh Pile, CEO Blue Skies, ex L’Oreal CMO Western Europe “Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success.” Laura Sheard, Marketing and Innovation Director Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years. Innovation has been a source of profitable growth for scores of companies worldwide. Innovation helps grow sales, profits, people’s capabilities, and shareholder value with a Return on Investment (ROI) of 185%. However, CPG’s innovation model readily accepts an innovation failure rate of around 90%, with limited opportunities over the last 20 years to significantly improve that failure rate. No matter the company’s size, its innovation budget, and its experience, the failure rate exceeds the successes. This failure represents a massive inefficiency in the innovation ecosystem as well as hindering successful innovation. It means, on average, for every successful product, it costs £41m and countless years lost. Innovation needs to innovate. We need to not only find a better way to innovate but to do it cheaper and faster. Agile Innovation does that, and we want to share how you can do that too. The Agile Innovation Playbook sets out the opportunities for innovation in a CPG company, the costs of innovation, and the current reasons for innovation failure. We define our Agile Innovation vision as zero per cent failure, then describe how your business would look and feel with that context, along with how to bring Agile Innovation into your organisation. Our last section helps implement Agile Innovation into your business, highlighting the tools you’ll need, your teams’ structure, and how to govern Agile Innovation. The Agile Innovation Playbook is a practical book written to help all CPG and FMCG companies improve their innovation success. It offers you the tools to develop better products for consumers, bring more profit to retailers and manufacturers, enhance job satisfaction for employees, and improve shareholder value. It has resources available to help your company, no matter the size, to be agile in its new product development and produce new products that consumers demonstrably enjoy better than current products.

Product Details

ISBN-13:	9781527288850
Publisher:	William Harte
Publication date:	03/31/2021
Sold by:	Barnes & Noble
Format:	eBook
File size:	1 MB

About the Author

Innovation has been in Bill's blood working in consumer goods manufacturers since 1995. Bill found innovation to be a rollercoaster, with lots of highs and a fair few lows. Bill's first true innovation job was in 2003, and subsequently, he has generated millions of pounds in new products for large multinationals such as Diageo and Muller, as well as a multitude of startups. Throughout his working life in innovation, he had an innovation failure rate that is well below the fast-moving consumer goods (FMCG) average, and in the last five years, his innovation failure rate has been zero per cent. In 2010, after working in innovation in Japan for Diageo, Bill realised that innovation in CPG as a process was failing – irrespective of the size of the company or the budget available, innovation was always more likely to fail. Thus, I started on a journey to find a better way to innovate, researching and copying various different elements from other industries, culminating in a unique Agile Innovation approach that has the consumer absolutely at the heart of innovation. Based on his experience over the last 17 years, he wants to demonstrate how their approach can work whether you have an innovation budget of millions or literally a few hundred pounds. Bill wants to show you how innovation can still have all of the thrills of the rollercoaster with none of the current ills.