Agritourism in Africa

by Brighton Nyagadza (Editor), Farai Chigora (Editor), Azizul Hassan (Editor)

Overview

This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.

Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.

This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.

Product Details

ISBN-13:	9781032696171
Publisher:	Taylor & Francis
Publication date:	07/19/2024
Series:	Contemporary Geographies of Leisure, Tourism and Mobility
Pages:	284
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Brighton Nyagadza (CIM, Ph.D) is currently heading the Department of Marketing at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe, Research Associate of Institute for the Future Knowledge (IFK), University of Johannesburg (UJ), South Africa, full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom and Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters and sits on various international academic and national strategic boards, including the editorial board membership of Journal of Digital Media & Policy, The Retail and Marketing Review and Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) – ICT & Human Capital Development cohort.

Farai Chigora (DBA) holds a Doctorate in Business Administration from University of KwaZulu-Natal (South Africa), and is a Senior Lecturer in Business Science in the College of Business, Peace Leadership and Governance, Africa University in Zimbabwe. He is a branding specialist with interest in destination branding, strategic marketing, business research and related business areas which he has authored in various refereed international journals.

Azizul Hassan (PhD) is a member of the Tourism Consultants Network of the UK Tourism Society. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr. Hassan has authored articles and book chapters in leading tourism outlets. He is also part of the editorial team of book projects from Routledge and various other academic publishers. He is a regular reviewer of a number of international journals.

Table of Contents

1. Exploring the Nexus between Agritourism Development, Economic Factors, and Agricultural Trade Flows: A Case of Zimbabwe’s Agritourism Sector.  2. Artificial Intelligence in Agritourism: Utilitarian Analysis of Opportunities, Challenges, and Ethical Considerations in the African Context.  3. Critical Success Factors for Agritourism Entrepreneurship in Africa.  4. Economic Potentials of Precision Agritourism in Alleviating Income Poverty among Farming Communities in Tanzania: The Cottage Farming Approach.  5. Artificial Intelligence and Sustainable Agritourism for Human Development in Africa.  6. Exploring the Ethical Dimensions of Sustainable Agritourism in Central Angola: Unveiling the Role of Local Actors in Fostering Economic Growth and Environmental Conservation.  7. African Tourism and Hospitality Experience: The Zimbabwean Perspective.  8. The State of Agritourism Development in Southern Africa: A Regional Analysis.  9. Bibliometric Analysis of Agritourism for Rural Transformation and Poverty Reduction Policy Implications.  10. Agritourism Digital and Social Media Marketing in Africa: The Case study of Zimbabwe.  11. Exploring how Disruptive Technological Innovation can Positively Impact Agritourism in Developing Countries: Echoes from Zimbabwe.  12. Conclusion: The Future of Agritourism Development in Africa.  

Editorial Reviews

This is a valuable resource for agritourism academics and professionals in Africa who intend to create a sustainable competitive advantage. Its alignment to practice and theory makes it more contemporary and relevant.”

-Professor Dimitrios Buhalis, Bournemouth University Business School, United Kingdom (UK), Editor-In-Chief, Tourism Review. 

“This book provides critical insights for both agritourism scholars and practitioners in Africa. More importantly, it draws from the rich and diverse expertise of authors drawn from various parts of Africa. The book acts as a key resource as Africa strives to create sustainable and diversified economies”.

-Dr. George. T. Mudimu, Senior Editor, Cogent Social Sciences.

From the Publisher