This work explores how American programmes have become an important part of British television culture since the 1950's, moving from schedule fillers to cornerstones and 'must see' attractions. The book analyses popular and industrial discourses, the changing roles of such programmes on British screens and interviews with key British broadcasters.
|Publisher:||Palgrave Macmillan UK|
|Product dimensions:||5.98(w) x 9.02(h) x 0.02(d)|
About the Author
PAUL RIXON is a Senior Lecturer in Media and Cultural Studies at Roehampton University.
Table of ContentsList of Tables Acknowledgements Introduction Theories of Cultural Assimilation Re-evaluating British Television History: From I Love Lucy to Desperate Housewives The Economic Rationale: Push and Pull Factors Broadcasters as Active Mediators The Black Art: Scheduling American Programmes The Discourse of Television Critics 'The Next Generation'? Conclusion Bibliography Index