Analysing the marketing in christmas time: An analysis of selling 3 books

Analysing the marketing in christmas time: An analysis of selling 3 books

by Kathl Morgenstern

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Overview

Essay from the year 2009 in the subject Book Science, grade: 1,3, Edinburgh Napier University, language: English, abstract: Authors always have recognized the opportunity to make a lot of money and sell a lot of books when it comes to Christmas, but not only new books are being marketed. Literary classics are printed in new editions and advertised as special recommendation or 'must-haves' for this season. In this essay I will have a look at the ways the different books are marketed. In my analysis I will focus on three books that are being marketed during the festive season 2008. My focus will lie on a classic, which is Charles Dickens' 'A Christmas Carol', a new work of literary fiction by J.K. Rowling, 'The Tales of Beedle the Bard' and a celebrity biography by comedian Dawn French, called 'Dear Fatty'. The paper will close with a conclusion on the role of the author and the publisher and the changes of it during the time.


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Product Details

ISBN-13: 9783640602490
Publisher: GRIN Publishing
Publication date: 01/01/2010
Sold by: CIANDO
Format: NOOK Book
Pages: 7
File size: 46 KB

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