PETER DEMAREST: Since his early teens, selling skin-care products, Burpee Seeds, and lawn-care services door-to-door, Peter has been a street-student of the successful mind. His path has taken many twists and turns across the peaks and valleys of life. After serving in the U.S. Navy Submarine Service, most of his "first-life" career was spent in the information technology industry. He held a variety of positions from geek to guru in the both the corporate and the entrepreneurial worlds. In the early 2000s, he left the corporate world to pursue his passion for transformational coaching and dove deeply into the fields of neuroscience and axiology. Over the years, he has trained dozens of other coaches in axiology-based coaching and has personal coached, trained and consulted with hundreds of people including doctors, lawyers, entrepreneurs, CPAs, managers and executives of numerous organizations small and large. Today, as a thought-leader in the integration of axiology and neuroscience and the creator of the concept of Axiogenics, he and his partners in Axiogenics, LLC are on a mission to bring this work to other visionary leaders through speaking, consulting, training, coaching and writing. He lives in Pennsylvania with his wife, Pam.
HARVEY SCHOOF: Since age 19, when he taught his first class of fifty third-graders, Harvey has been involved in the work of educating, counseling, training and coaching. He has worked as a rehabilitation counselor, manager, and HR professional as well as an instructor of management and organizational communication at seven different colleges and universities.
He is a founding member of the daVinci Charter School Academy, where he served as the board president for 12 years, as well as a found-ing board member of the Michigan Association of Charter School Boards. Over the past 30 years, Harvey has become an acclaimed expert in the science of Axiology, training coaches and other practitioners from across the United States, Canada, the UK and the Netherlands. Throughout his consulting and coaching career, Harvey has worked with hundreds of companies and thousands of managers, sharing his insights and experiences to assist them in becoming more valuegenic in their personal and professional lives.
Harvey has joined with Peter Demarest and Traci Duez, as a founding partner of Axiogenics, LLC.
He lives in Michigan with his wife Jan.
