Artisan Publishing: Why to Choose the Road Less Traveled

Artisan Publishing: Why to Choose the Road Less Traveled

by Deren Hansen

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Artisan Publishing: Why to Choose the Road Less Traveled by Deren Hansen

Electronic publishing has upset the equilibrium enjoyed by the publishing industry for the last half-century. While some celebrate the overthrow of the gate-keeping elite and the democratization of publishing, others lament the end of literary culture.

Beneath the enthusiasm and the angst, a new market has opened as commercial publishers abandon mid-list books in favor of blockbusters. Thanks to online markets where books never go out of print, it is now possible for authors to earn a living writing and selling books they and their readers love.

This guide explores artisan publishing, a new approach to creating and releasing books where the focus is on quality and the integrity of the author's editorial vision. The path of the artisan isn't a short-cut to fame and fortune, but it is the best way to create something you'll be proud of and in which your readers will find lasting value.

Product Details

BN ID: 2940150598058
Publisher: Dunlith Hill
Publication date: 09/19/2014
Series: Dunlith Hill Writing Guides , #7
Sold by: Barnes & Noble
Format: NOOK Book
File size: 687 KB

About the Author

Trained as an anthropologist, engineer, and historian, Deren Hansen brings a unique structural perspective to the conversation about writing and the writing life.

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Artisan Publishing: Why to Choose the Road Less Traveled 5 out of 5 based on 0 ratings. 1 reviews.
D_J_Butler More than 1 year ago
Deren Hansen undersells the breadth and power of his book Artisan Publishing: Why to Choose the Road Less Traveled, claiming it's a "why-to" rather than a "how-to" book.  The truth is that the book fills both roles, and more besides. At the core of this very interesting meditation is a single realization. The current revolution in publishing opens up not only the high-volume, hard-sell, pulpy avenue that is clogged with so many (bad) self-published novels, but also a "road less traveled": carefully crafted, likely small- or medium-audience, books. Hansen calls such publishing "artisan," and the bulk of the book distinguishes artisan publishing from both trade (or "traditional") publishing as well as other kinds of self-publishing, with reflection on why artisan publishing can be attractive to a writer-publisher. Along the way, Hansen also dispenses lots of strategic, tactical, and business advice.  He also offers comfort, mostly in the form of candid, bracing observations. Artisan Publishing strikes a chord with me.  At a 2013 Salt Lake Coic Con panel on self-publishing, depressed by the other panelists' (probably accurate) suggestions that quality of writing had no connection with sales figures, I closed by urging the audience to write unique books, weird books, books that no one else could write, even if there was no realistic audience to read those books.  I didn't articulate it as well as Hansen does, but artisan publishing was what I had in mind: a deliberate decision to tell stories that are unusual, maybe uncommercial, and that can only pay off over a long thin tail.   I'm grateful to Hansen for writing Artisan Publishing; next time the subject of self-publishing comes up in front of an audience of aspiring authors, I have a book to recommend.