Astute Competition: The Economics of Strategic Diversity / Edition 1

by Peter Johnson, Howard Thomas

Overview

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.

Product Details

ISBN-13:	9780080453217
Publisher:	Emerald Group Publishing Limited
Publication date:	12/08/2006
Series:	Technology, Innovation, Entrepreneurship and Competitive Strategy , #11
Pages:	242
Product dimensions:	6.50(w) x 9.45(h) x 0.91(d)

About the Author

Peter Johnson is the critically acclaimed author of several collections of poetry, short stories, and novels, including Miracles & Mortifications, winner of the James Laughlin Award, Eduardo & “I,” Pretty Happy!, Love Poems for the Millennium, Rants and Raves: Selected and New Prose Poems, I’m a Man, and two young adult novels: Loserville and What Happened, a Paterson Prize winner that ALA Booklist called the “most gorgeously written YA of 2007.” Johnson is the recipient of two creat

Table of Contents

Preface, Part One, Concepts, Part Two, Techniques