Bank 2.0: How Customer Behaviour And Technology Will Change The Future of Financial Services

Bank 2.0: How Customer Behaviour And Technology Will Change The Future of Financial Services

by Brett King
Bank 2.0: How Customer Behaviour And Technology Will Change The Future of Financial Services

Bank 2.0: How Customer Behaviour And Technology Will Change The Future of Financial Services

by Brett King

eBook

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Overview

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as ‘alternative channels’ and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet—all within the next 10 years.

Product Details

ISBN-13: 9789814312660
Publisher: Marshall Cavendish International Asia
Publication date: 04/15/2010
Series: Brett King Series
Sold by: Barnes & Noble
Format: eBook
Pages: 400
Sales rank: 944,000
File size: 4 MB
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