Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

Build an iconic shopping experience that your customers love-and a work environment that your employees love being a part of-using this blueprint from Trader Joe's visionary founder, Joe Coulombe. In Becoming Trade Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates-from bringing in unusual products from around the world and promoting them in the Fearless Flyer, to giving his stores a tiki theme to reinforce the exotic trader ship ...