Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

by Joe Coulombe, Patty Civalleri (With)

Overview

Homosexuality is anathema to Islam – or so the majority of both believers and non-believers suppose. Throughout the Muslim world, it is met with hostility, where state punishments range from hefty fines to the death penalty. Likewise, numerous scholars and commentators maintain that the Qur’an and Hadith rule unambiguously against same-sex relations.

This pioneering study argues that there is far more nuance to the matter than most believe. In its narrative of Lot, the Qur’an could be interpreted as condemning lust rather homosexuality. While some Hadith are fiercely critical of homosexuality, some are far more equivocal. This is the first book length treatment to offer a detailed analysis of how Islamic scripture, jurisprudence, and Hadith, can not only accommodate a sexually sensitive Islam, but actively endorse it.

Product Details

ISBN-13:	9781400225439
Publisher:	HarperCollins Leadership
Publication date:	06/22/2021
Pages:	288
Product dimensions:	5.40(w) x 8.20(h) x 0.90(d)

About the Author

Joseph Hardin Coulombe was an American Entrepreneur. He founded the grocery store Trader Joe’s in 1967 and ran it until his retirement in 1988. Coulombe graduated from Stanford University in 1952 with a degree in Economics. He earned an MBA from the Stanford Graduate School of Business in 1954. Coulombe was a member of Alpha Kappa Lambda. Joe recently passed away on February 28, 2020.

Table of Contents

Scott Kugle is the first Muslim to publish widely on the issue of homosexuality and Islam. An independent research scholar in Islamic studies, he has previously held positions at Duke University, the University of Cape Town, and Swarthmore College.

Editorial Reviews

★ 07/05/2021

Trader Joe’s founder Coulombe details the company’s rise from a plucky grocery operation to industry heavyweight with legions of loyal customers in his inspiring and revealing debut. He largely focuses on the often-surprising decisions behind the company’s success, covering the company’s strategies for buying, advertising, distributing, and day-to-day operations since opening in 1967. Unconventional decisions about minor facets of the business paid big rewards, he demonstrates: in the 1980s, Coulombe used the enterprise’s increasingly powerful brand, for example, to popularize the previously little-known pilchard as a low-cost alternative to tuna. Coulombe shares his thoughts on his hiring process (and why he’s made it a point to hire people over 55) and his fondness for left-handed employees (they “see the world differently”), and details how he capitalized on such trends as the homogenization of American culture and the emergence of a well-educated, well-traveled consumer demographic. Coulombe also offers an excellent road map for success in life more generally, showing how determination and a willingness to try new things can save the day. Readers interested in the fascinating history behind a beloved brand—and entrepreneurs looking for guidance on how to think out of the box—need look no further. (June)

Publishers Weekly

2021-05-04
The founder of the popular grocery store chain delivers a memoir wrapped in a handbook for would-be entrepreneurs.

Coulombe (1930-2020) was a born wheeler-dealer, turning a 1958 partnership with Rexall Drugs in Los Angeles into a small grocery chain called Pronto Markets. The chain flourished for lack of competition, with market leader 7-Eleven effectively held back from the region until California laws changed and barriers to entry fell. Annual sales at Pronto and its successor, Trader Joe’s, “grew at a compound rate of 19 percent per year” from the founding until Coulombe left the company in 1988; he reckons sales and net worth growth to be about that today. Success in a business with historically tight margins came from an ability to pivot nimbly, drop products that didn’t work (including, in Southern California, bullets until the assassination of Robert Kennedy), and procure products wisely from suppliers with as few middlemen as possible. “The fundamental job of a retailer is to buy goods whole, cut them into pieces, and sell the pieces to the ultimate consumers,” he writes, going on to gloss each of those mandates. Unusually for the sector, Coulombe also offered high rates of pay, which kept turnover—a huge hidden cost—low. The author, who takes a gruffly scholarly approach to many business problems, keyed Trader Joe’s to demographic changes that recognized the anti–mass-market sentiments of the counterculture and the rise in international travel that led Americans to appreciate such things as high-quality coffee and wine. Any student of social trends, logistics, and supply chains will learn much from Coulombe’s pages and the stern dicta they contain, as, for example, when he offers this formula: “my preference is to have a few stores, as far apart as possible, and to make them as high-volume as possible.”

Sure to be required reading in business school—and for fans of Coulombe’s creation as well.

Kirkus Reviews