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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

By Joe Coulombe, Patty Civalleri (Editor)
eBook
$9.99
By Joe Coulombe, Patty Civalleri (Editor)
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Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe.

Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.

Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he ...

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