Beyond Design: The Synergy of Apparel Product Development / Edition 3

by Myrna B. Garner, Sandra Keiser

Overview

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.

Product Details

ISBN-13:	9781609012267
Publisher:	Bloomsbury Academic
Publication date:	06/15/2012
Edition description:	Third Edition
Pages:	624
Product dimensions:	8.40(w) x 10.90(h) x 1.50(d)

About the Author

Sandra J. Keiser is associate professor and chairperson of the Fashion Department of Mount Mary College.

Myrna B. Garner is associate professor in the Department of Family and Consumer Sciences at Illinois State University and a member of the Graduate Faculty.

Table of Contents

Preface
Acknowledgments
Part One: Planning for Success
Chapter 1 The Role of Product Development in the Apparel Supply Chain
Chapter 2 Business Planning
Chapter 3 Consumer Markets
Part two: Creati ve Planning
Chapter 4 Trend Forecasting
Chapter 5 Color Management
Chapter 6 Fabrication
Chapter 7 Findings and Trim
Chapter 8 Garment Styling
Chapter 9 Line Development
Part three: Technical Design
Chapter 10 Translating Concept to Product
Chapter 11 Sizing and Fit Specifications
Chapter 12 Quality Specifications and Vendor Compliance
Part four : Production Planning and Distribution
Chapter 13 The Role of Sourcing
Chapter 14 Pricing and Costing
Chapter 15 Product Distribution
Appendix: Transition to the Job Market
Glossary
Credits
Index