Biography of an Idea: The Founding Principles of Public Relations

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation's k...