Build Connections + Stand Out in a Digitally Cluttered World!
Are your marketing efforts not bringing in the results you hoped? Are you struggling to make meaningful connections with your customers? Well, Brand Experiences by Steve Randazzo may just be the book you’ve been looking for.
The truth is…
Every day, humans are bombarded by marketing messages. By some accounts, over 4,000 per day! Think about it, what social posts do you remember from yesterday? This morning? Our brains are being trained to only pay attention for less than 8 seconds and then move on to the next message. So, as a brand marketer, how do you get your brand to stand out and get the attention it needs and deserves.
The simple answer is by building a memorable experience around your brand.
While content may be king, the online kingdom is overly crowded. Your consumers are inundated with advertisements every time they log on to their computers – and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.
No wonder it is hard to stand out!
Think about your brand for a minute. Does one of these sound like you?
- Is your brand struggling to stand out in a really crowded market?
- Is your marketing stuck in the past? Are you looking for a strategy that will drive tangible ROI?
- You know more people would buy your brand if they could just experience it
- When people understand how valuable your brand is, they buy it
- Once people buy your brand, they become loyal
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid – and science proves that experiential marketing holds the ticket to achieving this goal!
If this is resonating at all, this book has 9 chapters to help YOU achieve the attention, sales, engagement, and differentiation you crave.
Seriously, pick up this book today and start learning about how to get the attention in the marketplace your brand deserves. If you do,
your brand’s story will be memorable and long-lasting.
You will also gain fresh perspective strategies utilized by recognizable brands such as The Walt Disney Company, Dr Pepper Snapple Group, NBA, Tractor Supply Company, REI, Patagonia, Corona, Budweiser, Adidas, and more.
Oh, one more thing.
Brand Experiences by Steve Randazzo will teach you how to last as a brand with upcoming and current generations. To insert yourself right in the middle of the word of mouth, activism, and trends.
Through this easy read, you will gain a driver’s-seat view to the lessons learned and relevant examples of Steve Randazzo’s, president of Pro Motion Inc., 30 years of experience.
Steve explains why and how – today more than ever – YOU need to educate, engage, and inspire your target audiences through experiential marketing.
What are you waiting for?
SCROLL UP and click that BUY BUTTON to get your copy of Brand Experiences NOW!
|Publisher:||Pro Motion Inc.|
|Product dimensions:||6.00(w) x 9.00(h) x 0.50(d)|
About the Author
Steve Randazzo is the the Founder and President of Pro Motion Inc, an award-wining experiential marketing agency. Since 1995, brands like The Walt Disney Company, Dr. Pepper- Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top-notch agency partners have trusted Steve and his team to produce highly successful and memorable experiences for their customers.
A highly regarded thought leader and masterful storyteller, Steve has been published over 50 times in Entrepreneur, AdWeek, CMO.Com and Chief Marketer and more.
Table of Contents
Foreword – x
INTRODUCTION Finding My Roots in Experiential Marketing- 1
The Power of Experiential - 4
The Perfect Match: Experiential Marketing and Emotional Connections- 5
Educate, Engage, and Inspire for Experiential Marketing Success- 7
PART I EDUCATE - 9
Chapter 1: Make a Splash- 10
Find Open Minds - 13
Samples and Keepsakes and Discounts, Oh My!- 14
Bringing Your Product to Life- 18
Induce an “A-ha” Moment- 22
Chapter 2: Go Where the Ducks Are 25
Targeting Done Right- 28
Right Place, Right Time, Right Appearance- 34
Choose Your Own Adventure - 36
Chapter 3: Provide a Professional Field Trip- 40
Take the Trade Show to the Decision Maker- 41
The Beauty of B2B Mobile Roadshows- 43
Supplementing Your Field Sales- 48
The Past, Present, and Future of Mobile Roadshows - 5
PART II ENGAGE- 57
Chapter 4: Activate Your Brand- 58
Flat Ads Are Forgettable Ads - 60
Evolving from Passive to Active- 63
Root, Root, Root for the Home Team- 66
Efficacy Through Engagement - 69
Chapter 5: Extend the Moment - 71
Multiple Eggs in Multiple Baskets- 74
Be There or Be Square- 78
Join Social Circles- 84
Take Charge of Your Transformation- 86
Chapter 6: Steal the Show- 88
Turn Some Heads - 92
Ride Someone Else’s Wave - 94
Become the Talk of the Town - 97
Finding the Right Opportunity- 100
PART III INSPIRE - 103
Chapter 7: Lend a Helping Hand Become the Beacon of Hope- 107
Why Authenticity Matters- 110
The ROI of Doing Good for the Right Reasons - 113
Chapter 8: Align With a Cause- 115
Show the World You Care- 118
Find a Cause That Sticks - 122
For the Long Haul - 126
Chapter 9: Spark Activism- 128
All You Have to Do Is Ask - 130
Make a Trade- 133
Empower the Instinct to Act- 137
CONCLUSION Predicting the Future of Experiential Marketing 139
References – 143