The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
|Publisher:||Houghton Mifflin Harcourt|
|Product dimensions:||6.10(w) x 8.60(h) x 1.00(d)|
About the Author
TIM STAPLES is the cofounder and CEO of Shareability, the social media company famous for creating some of the biggest viral video successes of the past five years. JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.
Table of Contents
Introduction: Nobody Cares vii
Rule 1 Be Shareable 1
Rule 2 Understand the Science 21
Rule 3 Focus on Value 43
Rule 4 Find Your Voice 57
Rule 5 Crush the Headline 83
Rule 6 Ride the Wave 103
Rule 7 Flip the Script 121
Rule 8 Know Your Platforms 137
Rule 9 Test Before You Invest 185
Epilogue: Finding Your Way with the New Rules 209
About the Authors 230
Most Helpful Customer Reviews
Ok, so I bought it on Apple Books because that's where I read mine, but I know a lot of people buy books on Barnes & Noble so I thought I'd make a recommendation here as well. It's simple: Buy this book! That's it. It's a fun and easy read, but its jam-packed with great personal observations about digital marketing and how to use the power of social media, especially Facebook, Instagram and YouTube but also all the there platforms to build your audience and promote your brand. Well worth your hard earned dollar and I cannot recommend it enough.