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Title: Ways of Seeing, Author: John Berger
Title: PROMO2 (with CourseMate Printed Access Card) / Edition 2, Author: Thomas O'Guinn
Title: The Attention Merchants: The Epic Scramble to Get Inside Our Heads, Author: Tim Wu
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: Advertising: Concept and Copy / Edition 3, Author: George Felton
Title: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, Author: Perry Marshall
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
Title: Confessions of an Advertising Man, Author: David Ogilvy
Title: Promotion in the Merchandising Environment / Edition 3, Author: Kristen K. Swanson
Title: Ogilvy on Advertising, Author: David Ogilvy
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
Title: Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone, Author: Drew Eric Whitman
Title: Advertising Creative: Strategy, Copy, and Design / Edition 4, Author: Tom Altstiel
Title: The Truth about the Drug Companies: How They Deceive Us and What to Do about It, Author: Marcia Angell
Title: M: Advertising / Edition 2, Author: William F. Arens
Title: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come, Author: Andrew Essex
Title: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Author: John Jantsch

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