Ogilvy on Advertising

by David Ogilvy

Overview

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Product Details

ISBN-13:	9780394729039
Publisher:	Knopf Doubleday Publishing Group
Publication date:	03/12/1985
Pages:	224
Sales rank:	217,009
Product dimensions:	9.66(w) x 7.36(h) x 0.59(d)

About the Author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.