In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
Related collections and offers
About the Author
What People are Saying About This
Brewing a Boycott is an energizing, engaging, and richly researched account of the multiple coalitions that won power through the years-long boycott of Coors Beer.Emily K. Hobson, author of Lavender and Red: Liberation and Solidarity in the Gay and Lesbian Left
A concise, accessible, and eminently readable history of the Coors boycott. Activists are front and center in this comprehensive look at the campaign in all of its complexity and permutations.Lauren Araiza, author of To March for Others: The Black Freedom Struggle and the United Farm Workers
Allyson Brantley has produced a remarkable history of the Coors boycott, convincingly showing why we should regard it as one of the American left's defining struggles in the 1970s and '80s. With a broad narrative sweep and impressive research, Brewing a Boycott reveals how a broad coalition of unions, Chicano organizers, civil rights activists, and gay and lesbian liberation groups waged a decades-long struggle for workers' rights, even as the Coors family became national leaders in the era's ascendant conservative movement."—Joshua Clark Davis, author of From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs