Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

by Donald Miller

Overview

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Product Details

ISBN-13:	9781400248889
Publisher:	HarperCollins Leadership
Publication date:	01/07/2025
Sold by:	HarperCollins Publishing
Format:	eBook
Pages:	304
File size:	4 MB

About the Author

Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

 

Editorial Reviews

'Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.'

forty-ninth governor of Tennessee BILL HASLAM

'StoryBrand is the best thing to happen to my conversions in a long time. After rewriting one webinar registration page using the StoryBrand framework, the page converted at 60% to a cold ads audience. That's UNHEARD of! I especially love that StoryBrand always puts the customer first, which aligns with my company's core values. (And it doesn't hurt that sales have never been better!) We now use the StoryBrand framework for every sales page... home page... email... anywhere in my business that we write copy.'

New York Times bestselling author of Two Weeks Not AMY PORTERFIELD

'Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.'

#1 New York Times bestselling author JOHN C. MAXWELL

'This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.'

author of All Marketers Are Liars SETH GODIN

'Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works—and we are implementing it companywide. Read this book!'

chief spiritual officer of The Ken Blanchard Compa KEN BLANCHARD

'This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!'

#1 New York Times bestselling author DAVE RAMSEY

'If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!'

founder and CEO of DigitalMarketer RYAN DEISS

'I've been using Don Miller's StoryBrand Framework in my business for years now. It's the single best marketing tool I know. We use it on every product we launch. I've had Don personally teach my company and clients, and I recommend him to everyone. Now, all these revolutionary insights are easily accessible between these covers.'

New York Times bestselling author and founder of F MICHAEL HYATT

'Building a StoryBrand is your guide to cutting through the noise and making your message resonate. Donald Miller's wisdom shows us how to draw customers into a story where they're the heroes of their own transformation. This isn't just a book—it's an inspiring journey that'll ignite your passion and elevate your impact!'

JENNA KUTCHER

'Building a StoryBrand isn't just about clarifying your message, it's about clarifying your mission. Playing the role of Guide so you can help Heroes win in their own story must be a foundational drive if we expect to transform our customers' lives. In this book, Don Miller shows us all how to find incredible meaning in our work by doing exactly that.'

author of Unreasonable Hospitality WILL GUIDARA