Most leaders know that a winning, engaged culture is the key toattracting top talent—and customers. Yet, it remains elusivehow exactly to create this ideal workplace —one whereeveryone from the front lines to the board room knows thecompany’s values and feels comfortable and empowered to acton them.
Based on Ann Rhoades’ years of experience with JetBlue,Southwest, and other companies known for their trailblazingcorporate cultures, Built on Values reveals exactlyhow leaders can create winning environments that allow theiremployees and their companies to thrive. Companies that create orimprove values-based cultures can become higher performers, both incustomer and employee satisfaction and financial return, as provenby Rhoades’ work with JetBlue, Southwest Airlines, Disney,Loma Linda University Hospitals, Doubletree Hotels, JuniperNetworks, and P.F. Chang’s China Bistros.
Built on Values provides a clear blueprint for how toaccomplish culture change, showing:
- How to exceed the expectations of employees and customers
- How to develop a Values Blueprint tailored to yourorganization’s goals and put it into action
- Why it's essential to hire, fire, and reward people based onvalues alone, and
- How to establish a discipline for sustaining avalues-centric culture
Built on Values helps companies get on the pathway togreatness by showing the exact steps for either curing an ailingcompany culture or creating a new one from scratch.
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About the Author
Ann Rhoades is President of People Ink, which helps companiesbuild values-based corporate cultures using the Values Blueprintprinciples, and CEO of CareLeaders, LLC. She was one of the fivefounding executives of JetBlue Airways, Chief People Officer forSouthwest Airlines, and Executive Vice President of Team Servicesat Doubletree and Promus Hotel Corporations. Today, she continuesto serve on the JetBlue Board of Directors, as well as on theboards of P.F. Chang's China Bistro; HireVue, Inc.; Anderson Schoolof Business at the University of New Mexico; ACCION New Mexico -Arizona - Colorado; and is board chair of Safer New Mexico Now. Shelives in Albuquerque, New Mexico.?
Nancy Shepherdson is a freelance journalist who has written morethan 500 articles and five books over the past twenty years.
Table of Contents
by Steven R. Covey
Introduction: Launching a Culture Change the Right Way ix
1 is a values-based culture worth the effort? 1
2 so how’s that working for you?”: uncover yourcompany’s true values 17
3 craft your values blueprint: the foundation of everything33
4 fill your company with a players: a values-based way to hire51
5 let your employees impress you: implement a value-centeredmetrics system 71
6 reward culture change: values as a competitive advantage91
7 astonish your employees: inspire culture change from thec-suite 111
8 reinforce your values culture: be excessive aboutcommunication 129
9 continuous discipline: create a plan for culture maintenance151
Leader’s Toolbox 169
About the Authors 219