Built on Values: Creating an Enviable Culture that Outperforms the Competition

Discover how the world's top companies create thriving, engaged workforces.

Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet it remains elusive how exactly to create this ideal workplace—one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them.

Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return.

Through stories, examples, and interviews with many of the top leaders she has worked directly with—including Dave Barger and Joel Peterson of JetBlue Airways, Rick Federico of P.F. Chang's China Bistro, Rick Kelleher of Pyramid Hotel Group, and Ruthita Fike of Loma Linda Hospitals—Ann Rhoades reveals the processes by which these companies created their well-known cultures. Providing a clear blueprint for how to accomplish culture change, Built on Values shows exactly how any organization can exceed the expectations of employees and customers. With Rhoades' Values Blueprint, you will learn how to develop and tailor your organization's goals, how put them into action, and why it is essential to hire, fire, and reward people based on values.

Whether curing an ailing company culture or creating a new one from scratch, Built on Values shows companies exactly how they can get on the pathway to greatness.

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Built on Values: Creating an Enviable Culture that Outperforms the Competition

Discover how the world's top companies create thriving, engaged workforces.

Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet it remains elusive how exactly to create this ideal workplace—one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them.

Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return.

Through stories, examples, and interviews with many of the top leaders she has worked directly with—including Dave Barger and Joel Peterson of JetBlue Airways, Rick Federico of P.F. Chang's China Bistro, Rick Kelleher of Pyramid Hotel Group, and Ruthita Fike of Loma Linda Hospitals—Ann Rhoades reveals the processes by which these companies created their well-known cultures. Providing a clear blueprint for how to accomplish culture change, Built on Values shows exactly how any organization can exceed the expectations of employees and customers. With Rhoades' Values Blueprint, you will learn how to develop and tailor your organization's goals, how put them into action, and why it is essential to hire, fire, and reward people based on values.

Whether curing an ailing company culture or creating a new one from scratch, Built on Values shows companies exactly how they can get on the pathway to greatness.

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Built on Values: Creating an Enviable Culture that Outperforms the Competition

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Built on Values: Creating an Enviable Culture that Outperforms the Competition

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Overview

Discover how the world's top companies create thriving, engaged workforces.

Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet it remains elusive how exactly to create this ideal workplace—one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them.

Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return.

Through stories, examples, and interviews with many of the top leaders she has worked directly with—including Dave Barger and Joel Peterson of JetBlue Airways, Rick Federico of P.F. Chang's China Bistro, Rick Kelleher of Pyramid Hotel Group, and Ruthita Fike of Loma Linda Hospitals—Ann Rhoades reveals the processes by which these companies created their well-known cultures. Providing a clear blueprint for how to accomplish culture change, Built on Values shows exactly how any organization can exceed the expectations of employees and customers. With Rhoades' Values Blueprint, you will learn how to develop and tailor your organization's goals, how put them into action, and why it is essential to hire, fire, and reward people based on values.

Whether curing an ailing company culture or creating a new one from scratch, Built on Values shows companies exactly how they can get on the pathway to greatness.


Product Details

ISBN-13: 9780470949900
Publisher: Wiley
Publication date: 12/20/2010
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 256
File size: 2 MB

About the Author

ANN RHOADES IS PRESIDENT OF PEOPLE INK, which helps companies build values-based corporate cultures using the Values Blueprint principles, and CEO of CareLeaders, LLC. She was one of the five founding executives of JetBlue Airways, Chief People Officer for Southwest Airlines, and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. Today, she continues to serve on the JetBlue Board of Directors, as well as on the boards of P.F. Chang’s China Bistro; HireVue, Inc.; Anderson School of Business at the University of New Mexico; ACCION New Mexico • Arizona • Colorado; and is board chair of Safer New Mexico Now. She lives in Albuquerque, New Mexico.

For more information, please visit www.peopleink.com

Nancy Shepherdson is a freelance journalist who has written more than 500 articles and five books over the past twenty years.

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Table of Contents

Foreword v
by Steven R. Covey

Introduction: Launching a Culture Change the Right Way ix

1 Is a values-based culture worth the effort? 1

2 So how’s that working for you?”: uncover your company’s true values 17

3 Craft your values blueprint: the foundation of everything 33

4 Fill your company with a players: a values-based way to hire 51

5 Let your employees impress you: implement a value-centered metrics system 71

6 Reward culture change: values as a competitive advantage 91

7 Astonish your employees: inspire culture change from the c-suite 111

8 Reinforce your values culture: be excessive about communication 129

9 Continuous discipline: create a plan for culture maintenance 151

Leader’s Toolbox 169

Notes 205

References 211

Acknowledgments 215

About the Authors 219

Index 221

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