The Business of Influence: Reframing Marketing and PR for the Digital Age
The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:
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- Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
- How should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority and accountability in the boardroom?
- What big trends must everyone in the business of influence get to grips with?
- Who does this stuff? What traits and skills are demanded of the modern practitioner?
Full of perceptive thought leadership, this book offers a framework to help shape an organization's structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.
The Business of Influence: Reframing Marketing and PR for the Digital Age
The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:
- Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
- How should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority and accountability in the boardroom?
- What big trends must everyone in the business of influence get to grips with?
- Who does this stuff? What traits and skills are demanded of the modern practitioner?
Full of perceptive thought leadership, this book offers a framework to help shape an organization's structural and cultural design. This framework, the Influence Scorecard, builds on the Balanced Scorecard and similar business performance management approaches.
38.0
In Stock
5
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The Business of Influence: Reframing Marketing and PR for the Digital Age
232The Business of Influence: Reframing Marketing and PR for the Digital Age
232
38.0
In Stock
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