Business Plans For Dummies

Business Plans For Dummies

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A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. 

Business Plans For Dummies 2nd Edition contains new and updated information on:

Determining Where You Want to Go

  1. Starting Your Business Plan
  2. Charting the Proper Course
  3. Setting Off in the Right Direction

Sizing Up Your Marketplace

  1. Checking Out the Business Environment
  2. Taking a Closer Look at Customers
  3. Dividing Customers into Groups
  4. Scoping Out Your Competition

Weighing Your Company’s Prospects

  1. Establishing Your Starting Position
  2. Focusing On What You Do Best
  3. Figuring Out Financials
  4. Forecasting and Budgeting 

Looking to the Future

  1. Preparing for Change
  2. Thinking Strategically
  3. Managing More Than One Product

A Planner’s Toolkit

  1. Making Your Business Plan Work
  2. Learning from Others: A Sample Business Plan

The Part of Tens

  1. Ten Questions to Ask About Your Plan
  2. Top Ten Business-Planning Never-Evers
  3. Ten of the Best-Planned Organisations Around

Product Details

ISBN-13: 9781119943884
Publisher: Wiley
Publication date: 05/08/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 384
File size: 6 MB

About the Author

Paul Tiffany is a management consultant and university professor.

Steven Peterson is the founder of Home Planet Technologies, a management training company.

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.

Table of Contents


Part I: Determining Where You Want to Go.

Chapter 1: Starting Your Business Plan.

Chapter 2: Charting the Proper Course.

Chapter 3: Setting Off in the Right Direction.

Part II: Sizing Up Your Marketplace.

Chapter 4: Checking Out the Business Environment.

Chapter 5: Taking a Closer Look at Customers.

Chapter 6: Dividing Customers into Groups.

Chapter 7: Scoping Out Your Competition.

Part III: Weighing Your Company's Prospects.

Chapter 8: Establishing Your Starting Position.

Chapter 9: Focusing On What You Do Best.

Chapter 10: Figuring Out Financials.

Chapter 11: Forecasting and Budgeting.

Part IV: Looking to the Future.

Chapter 12: Preparing for Change.

Chapter 13: Thinking Strategically.

Chapter 14: Managing More than One Product.

Part V: A Planner's Toolkit.

Chapter 15: Planning in Turbulent Economic Times.

Chapter 16: Making Your Business Plan Work.

Chapter 17: Learning from Others: A Sample Business Plan.

Part VI: The Part of Tens.

Chapter 18: Ten Questions to Ask About Your Plan.

Chapter 19: Top Ten Business-Planning Never-Evers.

Appendix: Glossary of Business and Accounting Terms.


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