The dirty digger...a danger to democracy-these are some of the less offensive labels given to Rupert Murdoch. He's also been called media's demon king and a slimy character. For a media monarch, he sure gets lots of bad press! But, name-calling aside, Murdoch is universally acclaimed for his business acumen-and lords over a global media empire. Business the Rupert Murdoch Way takes readers into the mind of the infamous media mogul-and to the heart of his phenomenal success. Readers will discover: the secrets of his deal-making prowess, his views on leadership, his love of risk-taking, his unending ambition (nearing 70, he still works like a man possessed), how he constantly looks to the future, and how he sells his visionary ideas. Business the Rupert Murdoch Way is part of a new series that charts the rise of business superstars Murdoch, Jack Welch, Richard Branson, and Bill Gates. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.
Table of Contents1. Go with the Flow--Only the pragmatic survive in the corporate war-zone. Rupert Murdoch is the ultimate chameleon.
2. Goodbye Mr. Nice Guy-Nice guys finish second. In the world of Rupert Murdoch, ruthlessness is expected; weakness leads to corporate Siberia.
3. Place Your Bets-Rupert Murdoch is a gambler. He thrives on risks and the bigger the stakes the bigger the buzz and the bigger the payout.
4. Lead from the Front-Murdoch is News Corporation. Forget ideas about empowerment. Flim-flam. Get on and lead.
5. King of the Nitty Gritty-Murdoch knows his business inside out. News Corp execs sleep uneasy. A 3 a.m. call from Murdoch checking on the figures is not unusual.
6. DNA Marketing-Rupert Murdoch has marketing in his DNA. For him, the hard sell is an instinct, an automatic impulse.
7. Speed Freaks-While other corporate behemoths take an age to make a decision, entrepreneurial Murdoch is usually first to the phone to clinch the deal.
8. Think Tomorrow Today-If you want to succeed in the future, you need to think of tomorrow today. Murdoch bets on the future and keeps his nerve as it unfolds.
9. Ambition Never Dies-Nearing seventy, Murdoch works like a man possessed. He always wants more.
10. Drive the Company-Don't move and you will die. Keeping on moving is the route to corporate success.
Reading Group Guide
Other Business Way books include:
- Business the Bill Gates Way (0-8144-7036-X)
- Business the Jack Welch Way (0-8144-7033-5) Business the Richard Branson Way (0-8144-7035-1)