Table of Contents
Preface: Busting Busy xiii
Getting Started: Too Busy to Read This Book? xxvii
Section 1 Mastery
Chapter 1 Stop Managing Your Time! (…and Go Surfing) 3
Chapter 2 Make Choices (Fighting Fish and Terminal Consumption) 22
Chapter 3 Manage Attention (How to Use Our Blobby Tissue Better) 42
Chapter 4 Negotiate for Your Life (To Keep Those Missiles at Bay) 64
Section 2 Differentiation
Chapter 5 Stop Being So Productive! (Become More Strategic) 81
Chapter 6 Impact Through Innovation (Don't Be the Invisible Man) 103
Chapter 7 Busy Is a Terrible Brand (Develop a Better Brand) 116
Chapter 8 Walk Your Own Path (Fixing Radios by Thinking) 129
Section 3 Engagement
Chapter 9 Stop Striving for "More"! (Put Your Values First) 159
Chapter 10 Reconnect (Why We're Better Off with Fewer Friends) 179
Chapter 11 From Buzz to Joy (An Ode to Depth) 202
Chapter 12 Beyond Busy (Making Good Intentions Stick) 227
What I Have Learned 244
Other Books to Read 251
Notes 255
Index 269