Common-Sense Business: Principles for Profitable Leadership

Common-Sense Business: Principles for Profitable Leadership

by Theodore Roosevelt Malloch, Whitney MacMillan


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“Has the potential to transform how all companies are run...Nothing could be more valuable!”—Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI)

From two of the world’s most successful business leaders comes Common-Sense Business—an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business.

Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity.

Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

Product Details

ISBN-13: 9781510729810
Publisher: Skyhorse
Publication date: 10/17/2017
Pages: 232
Product dimensions: 6.10(w) x 9.10(h) x 1.20(d)

About the Author

Theodore Roosevelt Malloch is chairman and CEO of Global Fiduciary Governance LLC, a leading strategy thought leadership company. Ted Malloch conceptualizes and executes some of today's most dynamic international projects. He was president of the World Economic Development Congress sponsored by CNN, where Lady Margaret Thatcher dubbed him a "global sherpa."

Whitney MacMillan is the former chairman and CEO of Cargill Corporation, the largest privately-held firm in the United States in terms of revenue.

Table of Contents

Accolades vii

Dedication xi

Preface xiii

Obituary for Common Sense xvii

Introduction xix

Part I Common-Sense Business

1 What is Common-Sense Business? 3

2 Lessons in Prudence from Ancient Wisdom 7

3 Patient Capital 17

4 The Addictive Lure of Financial Doping 25

5 Practical Skills for Common-Sense Business 31

6 The Virtue Matrix 39

7 A Disappointment, a Turnaround, a Smart Step, and a Fresh Start 57

8 Cargill: Building Trust 73

9 A Point About People 85

Part II Common Sense Globally

10 Common Sense Around the World 93

11 Miele: Surviving and Thriving 115

Part III Applying Common Sense

12 Tools 147

An Oath of Virtuous Common-Sense Capitalism 147

Enterprise-Wide Risk Management: A Protocol 149

The Sustainability Audit 155

The Ethics Audit 158

The Corporate Governance Audit 164

13 Common Sense in the Not-for-Profit Sector 181

14 Let Markets Work 187

15 The Future of Common-Sense Business 193

Epilogue 199

Index 205

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