ISBN-10:
0534516270
ISBN-13:
9780534516277
Pub. Date:
11/28/1999
Publisher:
Wadsworth
Communication Theories in Action: An Introduction / Edition 2

Communication Theories in Action: An Introduction / Edition 2

by Julia T. Wood

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Product Details

ISBN-13: 9780534516277
Publisher: Wadsworth
Publication date: 11/28/1999
Series: Speech and Theater
Edition description: Older Edition
Pages: 448
Product dimensions: 7.48(w) x 9.28(h) x 0.59(d)

About the Author

Julia T. Wood is the Lineberger Distinguished Professor of Humanities and a professor of Communication Studies at the University of North Carolina at Chapel Hill. Since completing her Ph.D. (Pennsylvania State University) at age 24, she has conducted research and written extensively about communication in personal relationships and about gender, communication, and culture. In addition to publishing more than 90 articles and chapters, she has authored or co-authored 15 books and edited or co-edited nine others. The recipient of eleven awards for outstanding teaching and ten awards for distinguished scholarship, Professor Wood divides her professional energies between research, writing, and teaching.

Table of Contents

Prefacexvi
Part 1Thinking About Communication and Theory
Opening1
Values of Studying Communication Theories2
Knowledge of the Field2
Practical Value2
The Focus of Communication Theories in Action4
Selective Focus on Theories4
Attention to the Process of Theorizing4
Tensions Among Theories4
Chapter 1Communication as a Field of Study7
A Definition of Communication9
Values of Communication11
Personal Impact11
Relationship Impact12
Professional Impact13
Cultural Impact14
Breadth of the Communication Field15
Intrapersonal Communication15
Interpersonal Communication17
Group and Team Communication17
Public Communication18
Performance19
Media and New Technologies for Communication19
Organizational Communication21
Intercultural Communication23
The Heart of Communication Research24
Symbolic Activities25
Meaning27
Careers in Communication28
Research28
Public Relations and Advertising28
Education29
Consulting30
Human Relations and Management30
Summary31
Key Concepts31
Chapter 2Understanding Communication Theories32
The Goals of Theory33
Description: What Is It?34
Explanation36
Understanding, Prediction, and Control37
Reform39
Standards for Evaluating Theories41
Scope: How Much Does the Theory Describe and Explain?41
Testability: Is It Testable?44
Parsimony: Is It Appropriately Simple?45
Utility: Is It Useful?46
Heurism: Does It Generate New Thought or Insights?46
Balancing Criteria for Evaluating Theories47
A Perspective for Studying Theories48
Theories Reflect Points of View48
Different Theories Are Not Necessarily Incompatible49
Theories Have Limited Focus and Scope51
Summary51
Key Concepts53
Chapter 3Building and Testing Theory54
Building Blocks of Theory54
Views of Human Nature65
Ways of Knowing60
Purposes of Theory63
Focus of Theorizing65
Testing Theories68
Hypotheses and Research Questions68
Quantitative Research70
Qualitative Analysis73
Critical Scholarship76
Assessing Research77
Summary79
Key Concepts79
Part 2Communication Theories
Chapter 4An Early Communication Theory81
General Semantics81
The Special Character of Symbols82
Symbols Are Arbitrary82
Symbols Are Abstract83
Symbols Are Ambiguous84
Meanings Are Contextual84
Remedies for Misunderstanding88
Etc.89
Indexing89
Feedforward90
Critical Assessment of General Semantics92
Too Simplistic92
Misrepresents the Character of Symbols and Language92
Lacks Applied Value93
Summary94
Key Concept95
Chapter 5Theories About Symbolic Activity96
Symbolic Interactionism96
Mind97
Self98
I and ME98
Role Taking99
Critical Assessment of Symbolic Interactionism102
Dramatism103
Identification105
Guilt106
The Dramatistic Pentad (Hexad)108
Critical Appraisal of Dramatism109
Narrative Theory111
The Narrative Paradigm112
Good Reasons113
Narrative Rationality114
Critical Assessment of Narrative Theory118
Summary120
Key Concepts121
Chapter 6Theories About Performance122
Dramaturgical Theory (Performance in Everyday Life)123
Dramaturgical Model124
Impression Management126
Front Stage/Back Stage127
Critical Assessment of Dramaturgical Theory128
Performance Ethnography130
Ethnography130
Direct, Bodily Experience131
The Hermeneutic Circle132
Personal Narrative133
Responsibility135
Critical Assessment of Performance Ethnography137
Performance as Political Action139
Performativity139
Cultural, Political Critique141
Critical Assessment of Political Performance Theory143
Summary144
Key Concepts145
Chapter 7Theories About How Individuals Construct Meaning146
Rules Theory or the Coordinated Management of Meaning147
Hierarchy of Meanings147
Rules151
Logical Force154
Critical Assessment of CMM Theory157
Constructivism158
Cognitive Schemata158
Cognitive Complexity161
Person-Centeredness163
Critical Assessment of Constructivist Theory164
Summary166
Key Concepts166
Chapter 8Theories of Communication Dynamics167
Interactional Theory167
Communication Systems168
Levels of Meaning173
Punctuation174
Communication and Power175
Critical Assessment of Interactioanl Theory177
Dialectical Theory179
Root Terms179
Relational Dialectics182
Responses to Dialectics185
Critical Assessment of Dialectical Theory187
Summary189
Key Concepts190
Chapter 9Theories About Communication and Relational Evolution191
Uncertainty Reduction Theory192
Laws of Behavior192
Theoretical Axioms193
Beyond Personal Relationships194
Critical Assessment of Uncertainty Reduction Theory196
Social Exchange Theory198
Evaluation of Relationships199
Standards of Comparison200
Equity and Inequity202
Critical Assessment of Social Exchange Theory204
Developmental Theories207
Viewing Relationships Developmentally207
First-Generation Developmental Theories208
Second-Generation Developmental Theories210
Relationship Trajectories210
Critical Assessment of Developmental Theories214
Summary215
Key Concepts216
Chapter 10Theories About Communication Cultures217
Communication and Culture218
Standpoint Theory219
Locations in Cultural Life220
Situated Knowledges221
Accuracy of Different Standpoints222
Standpoint's Relation to Communication223
Critical Assessment of Standpoint Theory225
Speech Communities227
Speech Community Theory227
Rules of Communication228
Misunderstandings230
Critical Assessment of Speech Community Theory232
Organizational Culture233
Organizations as Cultures233
Communication and Organizational Culture234
Thick Description239
Critical Assessment of Organizational Culture Theory240
Summary241
Key Concepts242
Chapter 11Theories of Mass Communication243
Technological Determinism244
Media History of Human Civilization245
The Medium Is the Message/Massage247
Hot and Cool Media249
Critical Assessment of Technological Determinism249
Cultivation Theory251
Cultivation252
The Power of Synthetic Reality254
Assumptions of Cultivation Theory256
Critical Assessment of Cultivation Theory259
Summary264
Key Concepts266
Chapter 12Critical Communication Theories267
Feminist Theories268
Gender269
Patriarchy269
Patriarchal Universe of Discourse270
Multiple Ways of Knowing271
Critical Assessment of Feminist Theories273
Muted Group Theory275
Masculine Bias275
Muted Language/Muted Experience276
The Power to Name277
Resistance to Dominant Discourses278
Critical Assessment of Muted Group Theory280
Cultural Studies Theories281
Culture283
Ideological Domination284
The "Theatre of Struggle"286
Overdetermination287
Response to Dominant Ideologies288
Critical Assessment of Cultural Studies Theories289
Summary291
Key Concepts293
Chapter 13Communication Theories in Action: A Final Look294
An Integrating Perspective on Communication Theories294
The Process of Theorizing295
Communication Theories in Review299
The Value of Theoretical Plurality302
Putting Theories into Practice303
Theories Cultivate Understanding303
Multiple Theories Promote Social Progress306
Communication Theories in Social Contexts307
The Frontiers of Communication Theory308
The Critical Edge in Theorizing308
Postmodern Puzzlings309
Postmodern-Poststructural Communication Theories311
Summary315
Key Concepts316
Glossary317
References331
Name Index355
Subject Index359

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