Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content.

"Laura is a content machine that pumps out excellence onto paper." - Jeff Root, owner of SellTermLife and #1 Amazon Bestseller

"Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on." - Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world

1139207001
Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content.

"Laura is a content machine that pumps out excellence onto paper." - Jeff Root, owner of SellTermLife and #1 Amazon Bestseller

"Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on." - Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world

7.99 In Stock
Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

by Laura Hanly
Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy

by Laura Hanly

eBook

$7.99 

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Overview

This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content.

"Laura is a content machine that pumps out excellence onto paper." - Jeff Root, owner of SellTermLife and #1 Amazon Bestseller

"Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on." - Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world


Product Details

ISBN-13: 9781733790352
Publisher: Gale Creative
Publication date: 02/25/2020
Sold by: Barnes & Noble
Format: eBook
Pages: 144
File size: 394 KB

Table of Contents

Developing Your Content Marketing Strategy 10

The Content Marketing Ecosystem 27

Choose the Right Audience 49

Make the Right Offers 61

Get Your Messaging Right 78

Creating Your Recurring Content 92

Creating Your Content Assets 135

Distributing Your Content with Email Marketing 176

Distributing Your Content with SEO 195

Honing Your Conversion Potential 221

Writing Copy 242

The Round-Up 266

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