Contractor's Survival Guide:: Building Your Business in Good Times and Bad

by Jason Reid

Overview

Overcome and even grow amidst the challenges posed by a challenging economy. The Contractor's Survival Guide provides all the tools needed to succeed when others in the industry are struggling. This book is written by a contractor with first-hand experience, and it is packed with proven techniques that will increase leads, cut costs, drive profits, and improve overall productivity. Topic coverage includes identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates, driving business through the Internet and social networking sites, and more. With special attention to industry-specific trends and the latest technologies, this is a must-have for anyone seeking to develop a strong business that is driven by growth.

Product Details

ISBN-13:	9781133018827
Publisher:	Cengage Learning, Pro Building Trades
Publication date:	11/02/2010
Sold by:	CENGAGE LEARNING
Format:	eBook
File size:	424 KB

About the Author

Jason Reid is the Co-Founder of National Services Group, a $40 million services company. Jason is the veteran of 10 start ups in multiple industries from contracting to mortgage finance. Over the past 17 years, Jason has been involved in TEC, Vistage, YPO and YEO essentially serving on the board of advisors for scores of companies in multiple industries.

Table of Contents

1. Branding. 2. Marketing. 3. When Things Go Very Bad. 4. Leads. 5. Sales, Sales, Sales. 6. Sales Management. 7. Employees - Can't Grow With Them; Can't Grow Without Them. 8. It's Your Time - Use it Wisely. 9. Customers - You Can't Live With Them. 10. Technology. 11. Business Intelligence. 12. Back to School. 13. Expense Management - Running a Lean Business. 14. Estimating and Pricing. 15. Management. 16. Business Planning.

Editorial Reviews

"If you read this book, it's very clear Jason Reid knows how to grow and run a business in ways that enhance both the top-line and bottom-line along the shortest time line. The only thing that could possibly be better is to hear Jason telling it live, which I've had the pleasure to do on many occasions. Jason Reid knows his stuff and we would all benefit from a 'good listen'."

"Ambassador Energy has been extremely fortunate to have Jason Reid on our Advisory Board. From the beginning of our growth phase, Jason offered steps and tactics which are illustrated in this well-constructed, insightful book. We have experienced the benefits of Jason's intellectual property, and I highly recommend it in the form of his book, as he clearly articulates strategy, reason, motivation and many useful nuances to recognizing success in all markets — not just challenging ones!"

"A fantastic blueprint for creating a long-term sustainable business for any industry. An incredible resource by someone who has a proven track record for utilizing these simple yet extremely successful principles in building his own business empire." John R. DiJulius III

"As a CEO, coach and speaker, I read an enormous number of books and I can highly recommend this book. The Survival Guide is jam packed with fantastic information to grow your business. The question is not whether the book's ideas will work, but whether you will act on them to make huge strides in your business."

"Thank you, thank you, thank you for writing this book! It covers all of the basic, absolutely essential principles for any contractor to survive in this economy. I cannot tell you how many contractors will benefit from this book. Your book should be required reading for any person looking to start their own business!"