Coopertition: Cooperation Between Competitors for the Benefit of All

We have been told business is a zero-sum game. For someone to win, someone else must lose. But this often leads to a cutthroat rivalry amongst professionals. Bitter and needlessly acrimonious, it not only hurts competitors, but it also makes things tougher for the end client/customer.

Now, what if there was a better way?

This is the promise of Coopertition. Employing a beneficial positive sum mentality, it demonstrates the beauty and mutual advantage of benevolent collaboration—amongst collab...