Coopertition: Cooperation Between Competitors for the Benefit of All

Coopertition: Cooperation Between Competitors for the Benefit of All

by Janice Miller, Michael Ashley

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Overview

We have been told business is a zero-sum game. For someone to win, someone else must lose. But this often leads to a cutthroat rivalry amongst professionals. Bitter and needlessly acrimonious, it not only hurts competitors, but it also makes things tougher for the end client/customer.

Now, what if there was a better way?

This is the promise of Coopertition. Employing a beneficial positive sum mentality, it demonstrates the beauty and mutual advantage of benevolent collaboration—amongst collaborators for the benefit of all.

Knowing today's professionals are running 100 miles an hour in every conceivable direction trying to be all things to their stakeholders, the content is chock full of sagacious advice—yet written in pithy, punchy chapters so you can absorb the info on the go.

Structured from A-Z with each letter representing a key insight, it presents memorable and instructive stories illustrating the concept of reaching across the aisle to work with one's 'rival'—especially when the result is better service for the customer/client.

Undoubtedly, we live in an unprecedented age in which all bets are off. Thinking innovatively and disruptively is a requirement to not just survive but thrive. Accordingly, the most forward-thinking professionals know they must get comfortable with being uncomfortable. What's more, they need to understand the old ways of doing things just won't cut it.

Staying ahead of the competition requires rethinking the concept of competition itself. This book makes the compelling case that in our bold new reality we must think bigger and differently, finding ways to make love—not war—with ones' enemies, thereby better serving our customer/clients and winning the game in novel ways that once seemed unthinkable.

Written for today's professional, this book on breakthrough cooperation will help you rethink how you do business for the benefit of all—but especially you, dear reader.


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Product Details

BN ID: 2940162585749
Publisher: Miller Haga Law Group, LLP
Publication date: 08/14/2021
Sold by: Barnes & Noble
Format: NOOK Book
File size: 569 KB

About the Author

Janice Miller is the managing partner of Miller Haga Law Group, LLP and is a highly-recognized legal expert with more than 25 years of experience as an innovative general counsel. Janice earned her J.D. degree from Temple University Beasley School of Law and was selected to the Super Lawyers list for Southern California in 2020 and 2021. She lives in Los Angeles with her husband and two young adult children.

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