Table of Contents
Acknowledgments ix
Foreword: Lockwood xi
Section 1 Create
Section Introduction 1
Chapter 1 Managing Personal Creativity Jeffrey H. Mauzy 5
Chapter 2 The Prepared Mind Versus the Beginner's Mind Mark Stefik Barbara Stefik 17
Chapter 3 When You Build in the World, You Build in Your Mind Robert Rasmussen 27
Chapter 4 Driving Creativity and Innovation Through Culture Anne Archer Doris Walczyk 39
Chapter 5 Integrating Design Into Organizational Culture Thomas Lockwood 47
Chapter 6 The Making of Design Champions Mark Barngrover 61
Section 2 Collaborate
Section Introduction 71
Chapter 7 Lessons for Managing Creative Staff Leonard J. Glick 73
Chapter 8 Teams, Trust, and Tribalism Nicholas Ind Cameron Watt 81
Chapter 9 Convergence: New Management Imperatives and Their Effect on Design Activity Naomi Gornick 91
Chapter 10 How Brands Determine Organizational Creativity Nicholas Ind Cameron Watt 103
Chapter 11 Integrating Design Into Strategic Management Processes Ron Sanchez 119
Chapter 12 Leading Toward Inspiration Dimitris Lamproulis 131
Chapter 13 Serious Play: The Future of Prototyping and Prototyping the Future Michael Schrage 141
Section 3 Innovate
Section Introduction 153
Chapter 14 People as a Source of Breakthrough Innovation Stefano Marzano 155
Chapter 15 Insights on Innovation Raymond Turner Yvonne Weisbarth Kenji Ekuan Gianfranco Zaccai Philippe Picaud Peter Haythornthwaite 165
Chapter 16 Innovation in Practice: The Calor Aquaspeed Iron Dick Powell 175
Chapter 17 Third-Generation Design Consultancies: Designing Culture for Innovation Jessica Feldman John Boult 185
Chapter 18 Hybrid Organizations as a Strategy forSupporting New Product Development Alison Rieple Adrian Haberberg Jonathan Gander 199
Chapter 19 Innovation in Organizations in Crisis Todd Cherkasky Adrian Slobin 211
About DMI 221
Editors' Biographies 223
Authors' Biographies 225
Index 231
