CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management / Edition 1

by Alvin H. Reiss

Overview

In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day.

In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.

Product Details

ISBN-13:	9780787952419
Publisher:	Wiley
Publication date:	09/26/2000
Series:	Jossey-Bass NonProfit and Public Managem
Edition description:	1 ED
Pages:	240
Product dimensions:	6.04(w) x 8.96(h) x 0.59(d)

About the Author

ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.

Table of Contents

Getting Your Message Heard.

Making Your Event Special.

Asking for Money.

Involving Your Board and Reaching Your Audiences.

Pursuing The Corporate Dollar.

Employing A Businesslike Approach.

Maximizing Your Grass Roots Potential.

Editorial Reviews

"Alvin Reiss has assembled many of the key types of challengesfacing nonprofits today and has found great examples of successfulsolutions for each. I find this book necessary and most helpful."(John Thomas, VP Communications, Indepandent Sector)

"A significant contribution filled with timely models that work.This important new resource for nonprofit governance and managementprovides essential help when needed—now." (Frances Hesselbein,chairman, The Peter F. Drucker Foundation for NonprofitManagement)

"One of the fastest rising powers in American life today is thenonprofit sector. In the arts, in environment, health, and otherfields, nonprofit organizations are making their voices heard andtheir muscles felt. Here, in one revealing case study afteranother, Alvin Reiss offers them practical ways to reach out in newways. In doing so, CPR for Nonprofits also helps us understand whythe influence of civil society grows as that of governmentdeclines." (Alvin Toffler, futurist and author of Future Shock, TheThird Wave, Creating a New Civilization, and other influentialbooks about the future)

"Alvin H. Reiss strikes again—and not only about the contemporaryrealities and practicalities of our exotic field, but now extAndinghis wisdom even more widely, via his CPR for Nonprofits. GET IT,READ IT, BENEFIT BY IT!" (Danny Newman, Lyric Opera of Chicago, andauthor of Subscribe Now!)

From the Publisher