Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination
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Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination
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Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination
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Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

Product Details

ISBN-13: 9781837632435
Publisher: Packt Publishing
Publication date: 10/27/2023
Sold by: Barnes & Noble
Format: eBook
Pages: 292
File size: 10 MB

About the Author

Iman Bayatra, a director of product marketing at Coachendo, has been a PMA community member since its founding. She is a PMA ambassador and has contributed to many PMA projects. Iman has a breadth of experience in bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at tech companies.

Table of Contents

Table of Contents
  1. Product Marketing - an Introduction
  2. Inbound Product Marketing: Product Innovation
  3. Outbound Product Marketing: Driving Product Adoption & Growth
  4. Market Research and Competitive Analysis: Strategies to Enhance Innovation
  5. Customer Research: Creating Effective Voice of Customer Programs
  6. Customer Segmentation and Buyer Personas
  7. Influencing the Product Roadmap
  8. Competitive Positioning and Messaging for Growth
  9. GTM Strategies for an Exponential Growth
  10. Enable Your Sales Team & Maximise Effectiveness
  11. Ensure Internal Stakeholders Buy-In
  12. Analysts Relations
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