Businesses are following a hidden code of conduct. The rules that govern them, while unknown, determine whether a company will compete, thrive or die. Creating Heroes reveals 10 of these principles through immersive storytelling, actionable insight and research.
The book is perfect for all experience levels ranging from agency owners to green client managers and interns alike. Each chapter provides a crash course in client leadership, and organizational management with insightful follow up questions to help the reader apply what they learn.
The 10 Tactics Are Proven Winners
The Narrative Principle
Learn how to read the unspoken narrative happening around you in boardrooms, high-pressure environments and creative situations. Never miss the hidden clues that breakdown your projects and teams.
Learning to Listen
Find out what people mean by what they say - And do it in an instant. Get powerful techniques to sight-read your environment and empower the unconventional leaders around you.
The Trust Factor
Start building trust INSTANTLY. Get one-of-a-kind tips that give your clients and team a sense that you're omnipresent.
Advancing The Story
Get the exclusive, hard-won principle of how to move sticky-situations forward. Win the support of people opposed to your process and help make everyone a winner.
The Grid
The Grid is your limbic operating system. It's the subconscious way your brain helps and hinders you. Learn to hack it and get better results from your natural leadership aura!
Honoring Champions
Few actions have the power to disarm and empower others like the act of publicly honoring others. Learn to super-charge this virtue to create high performing and ever-trusting clients.
The Antagonist
Overcome objections through empowerment. Become an expert at winning over toxic people and situations through a little-known leadership technique.
Nurture Creative Environments
Learn how to build creative spaces and teams that create winning results for the clients and projects you serve.
Point of Power
Get a fresh approach to applying your talent. Learn how to get buy-in to your own unique gifting and use it to make teams, projects and clients more successful.
Finishing Well
Lasting impact is the result of scalable, situation-focused stories. Get a brand new tool to keep your projects on track and clients happy.
Praise from real heroes:
"Brantley is a creative genius!"
"Pierce Brantley's ability to communicate...is without comparison."
"Pierce's work is unparalleled."
Pierce Brantley is an author and speaker who enables teams to create world-class creative strategy and products. His work has helped Fortune and startup companies win business and delight customers.
Learn more at CreatingHeroesBook.com
