Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations

by Ute Rademacher

Overview

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

Product Details

ISBN-13:	9783662676974
Publisher:	Springer-Verlag New York, LLC
Publication date:	10/30/2023
Series:	essentials
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.

Table of Contents

Customer Centricity - more than customer orientation.- Product development in agile times.- Understanding customers - consumer psychology for innovators.- Developing products step by step.