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Customer Magic-The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business
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Customer Magic—The Macquarie Way shines a light on how an Australian technology company grew from a challenger telecom brand in the 1990s into a dynamic billion-dollar company. In a market notorious for underserving and overcharging customers, Macquarie Technology harnessed the magic of customer experience to achieve seemingly impossible customer-centric results and become world leaders in delivering award-winning customer experience.
This practical, easy-to-read guide for any leader, busine...