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Customer Relationship Management: Perspectives from the Marketplace

By Simon Knox
eBook
$67.95
By Simon Knox
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Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.

The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set...

Categories

BusinessMarketing & SalesCustomer Service